Full-day workshop ideal for city staff, CVBs, chambers or branding committees.

This immersive workshop will prepare you for success by detailing community branding best practices, common mistakes to avoid and then diving into interactive branding exercises focused on your community.




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CivicBrand gave us insight into the discovery phase of city branding; including the challenges and how we might break down the work into more manageable steps.

Rich Brown,

Director of Economic Development - City of Santa Fe, NM

TOPICS COVERED

  • Comprehensive Brand Platform
  • The Role of Audience Personas
  • A Full Funnel Approach:  Awareness > Consideration >Experience > Ambassador
  • Brand Goals
  • Style Diagnostic
  • Brand Architecture
  • Tourism, Talent & Investment
  • Positioning and the Competitive Landscape
  • Measurement & ROI

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