Creating a shared vision for your community

Without a clear, shared, and strategic vision, founded upon deep and equitable engagement, and balanced against real-world constraints, a community becomes highly susceptible to changes imposed by external forces. Places run the risk of forfeiting their unique identity, culture, and civic pride.

Developing a robust community vision with widespread buy-in can serve as a decision-making framework for all subsequent endeavors. Its significance is as paramount for a rapidly growing city as it is for one facing decline. Future developments, land use, events, staffing, branding, and marketing decisions can be driven by and ┬ámeasured against strstegic plans. This practice aids in making well-informed choices in day-to-day decisions, culminating in the progressive realization of the community’s envisioned future.

  • Community Visioning
  • Strategic Plans
  • Wayfinding & Signage Plans
  • Downtown Master Plans
  • Destination Management Plans
  • Organization Planning
  • Neighborhood Vision Plans
  • Visualizations & Renderings

A community with a strategic plan that is developed through community engagement and stakeholder involvement will always be stronger than a community that simply lets growth and change happen to it.

The CivicBrand approach is far more in-depth than that what you see in most strategic plans, master plans, and even comp plans. Those typically result in a somewhat generic vision statement followed by cookie-cutter land use and urban design recommendations.

CivivBrand goes much deeper and develops a true strategic vision that understands the intertwined role of identity, urban design, and placemaking all working together. We then arm staff with a decision making framework and the tools needed implement and manage the plan.

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