Economic Development is changing and this is a powerful talk for community leaders who are looking for a more authentic and community focused approach to Economic Development. Ryan Short, author of the 2018 Forbes article, Branding Is The New Economic Development
, goes deeper on this topic detailing how communities can engage stakeholders, define who they are, and tell their story in a way that attracts and retains talent and investment from those who share that vision. This goes far beyond design and marketing gets at the core what a community brand really is. The talk explores practical and inspiring ways in which cities can both implement and live the brand on a daily basis.