There is no one-size fits all approach to public engagement. Poorly attended public meetings that attract the same 5 people doesn’t cut it. That said, neither does going 180 in the opposite direction with the latest digital tool. The solution is in the middle – utilizing a wide range of traditional and digital engagement tools to reach individuals where they are, at the right time, with the right message and with the right tools.
When done correctly public engagement can be fun, interactive, engaging and foster the civic pride that is needed to create momentum and gain buy-in. CivicBrand works with communities and planning firms on engagement around individual projects as well as developing and managing an ongoing engagement strategy and brand.
Public Engagement is the cornerstone of the CivicBrand process. We are true believers in the famous Jane Jacobs quote that says, “Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”
We believe public engagement is broken and we are on a mission to change that. We want individuals to be inspired, educated, involved and shape the future of their communities. We want city staff to be supported and get the information, credit and buy-in they need to be successful. We want developers and business owners to be heard, involved and supported so they continue to invest in our communities. All of this can only be done through meaningful engagement.
Public engagement is vital to the success of your project and — to be blunt — just holding a public meeting or two doesn’t cut it. In these times of required social distancing, many are only now starting to look at solutions for digital engagement. However, at CivicBrand digital engagement has been at the forefront of our approach for years.
There are many things to consider before you dive into digital engagement. The last thing you want to do is play IT for hundreds of frustrated stakeholders. Use our Digital Public Engagement Checklist to make sure you are checking all the boxes.