What is a place brand?

Is it your city government’s brand? Your downtown brand? A tourism campaign? Wayfinding? Urban design? Your culture? The answer is all of the above. A place brand is shaped by multiple organizations, both public and private, with a diverse range of goals, by entities that both compete and collaborate and that serve diverse audiences – but at the end of the day, it is one place.

Effective place branding provides the brand architecture for how it all works together. It involves a shared vision and messaging that everyone can buy into – that includes the local government, businesses, organizations, and residents. It’s a shared platform from which each can tell their story. At CivicBrand, we specialize in helping communities carefully navigate this process in an authentic and meaningful way. This requires deep expertise in public engagement, city government, economic development, brand architecture, user experience, funding options, public-private strategies, and design leadership.

We at CivicBrand develop comprehensive place brand systems as well as individual components such as city government brand systems, downtown and district branding, and visit/DMO branding.

 

  • Community & Place Branding
  • City Government Branding
  • County & Region Branding
  • District Branding
  • Visit & DMO Branding
  • Made-In Brands
  • Place Brand Audit
  • Brand Architecture
  • Brand Story
  • Branded Apparel
  • Messaging Platforms
  • Implementation Plans

2023 BEST USE OF DESIGN

HIGH POINT, NC - CIVICBRAND
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EQUITY IN PUBLIC ENGAGEMENT

BY RYAN SHORT, CIVICBRAND CEO
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Social Strategy Guide for Cities & Districts

Managing social media for a downtown or destination is very different from managing personal or business profiles. You need to bring that sense of place and community online, support and build relationship with local businesses, foster civic pride, and keep everyone updated with what is going on.

In this FREE Social Strategy Guide for Cities & Districts we’ll cover a range of topics including General Posting Guidelines, Content Ideas, Setting & Measuring Goals, Finding Influencers and Involving Local Businesses.

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