Is it the city government brand? Your downtown? A tourism campaign? Wayfinding? Your culture? The answer is all of the above. A place brand is shaped by multiple organizations, public and private, with a diverse range of goals, by entities that both compete and collaborate and that serve diverse audiences – but at the end of the day, it is one place. Effective place branding looks beyond just logos and instead creates a comprehensive brand platform.
This requires deep expertise in public engagement, city government, economic development, brand architecture, user experience, funding options, public-private strategies, and design leadership.
There are countless firms that can create yet another great-looking logo, but we don’t need more logos. Places need clarity and shared messaging that everyone can buy into. They need a platform from which to tell their story. At CivicBrand, we specialize in helping communities carefully navigate this process and tell that story.
A comprehensive place brand strategy serves numerous internal and external audiences. There are the obvious external audiences and benefits of attracting talent, tourism and investment but the value of place branding extends beyond just external marketing.
It starts with locals and fostering civic pride, assists city staff in breaking down silos so they can be more effective, and serves as a filter and decision lens for daily community decisions and managing growth.
Managing social media for a downtown or destination is very different from managing personal or business profiles. You need to bring that sense of place and community online, support and build relationship with local businesses, foster civic pride, and keep everyone updated with what is going on.
In this FREE Social Strategy Guide for Cities & Districts we’ll cover a range of topics including General Posting Guidelines, Content Ideas, Setting & Measuring Goals, Finding Influencers and Involving Local Businesses.