CivicBrand Expands Research Capabilities with CivicBrand SIGNAL

FEBRUARY 23, 2026

CivicBrand has launched CivicBrand SIGNAL, a new applied research offering designed to help place leadership measure what matters and make more confident decisions about the future.

CivicBrand SIGNAL delivers actionable intelligence for place through customized research engagements tailored to each community’s needs. Grounded in CivicBrand’s place strategy work, CivicBrand SIGNAL provides the clarity leaders need to shape brand strategy, guide policy, inform investment, and align stakeholders around shared direction.

Organized around three core lenses – Connection, Movement, and Impact – CivicBrand SIGNAL helps leaders understand how people perceive a place, how they experience and navigate it, and how it performs economically and socially over time.

“Research has always been a part of our work,” said Banner Short, Co-Founder of CivicBrand. “CivicBrand SIGNAL reflects a deeper commitment to helping place leadership measure what matters most so they can confidently move forward.”

In addition to client-focused research, CivicBrand SIGNAL will publish original studies examining broader trends shaping cities and destinations. These insights are intended to contribute to the evolving field of place strategy and support more informed conversations across the industry.

CivicBrand SIGNAL is now available to organizations seeking stronger alignment between identity, experience, and measurable impact.

Learn more at civicbrand.com/signal-research