Eyes On The Street : Episode 9  by CivicBrand

Episode 9

From statistically valid surveys to focus groups and conversations, what are the roles of both quantitative and qualitative research? What role does equity play in each? Ryan Short and Brisa Byford of CivicBrand are joined by Adam Probolsky of Probolsky Research to discuss engagement and research in community branding and destination marketing projects.


Adam Probolsky

Probolsky Research, President

Brisa Byford

CivicBrand, Senior Strategist

Ryan Short

CivicBrand, CEO

behind the scenes

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