Eyes On The Street : Episode 14  by CivicBrand

Episode 14

Developing a place brand always starts with listening and together with the community crafting a brand story that is authentic. This collaborative and inclusive process doesn’t end when the brand has been developed as implementation is key. In today’s episode of ‘Eyes On The Street’ we sit down with Andrea Haley of Fort McMurray Wood Buffalo in Alberta, Canada to discuss their journey in developing and implementing their place brand.


Andrea Haley

Fort McMurray Wood Buffalo

Ryan Short


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