We create sustainable destination marketing strategies that turn residents and visitors into your greatest ambassadors.
This requires a full funnel approach that is personalized and targeted to well defined audiences and is supported by a comprehensive brand platform. This means reaching individuals with the right message via the right platform through each stage of the funnel – awareness, consideration, experience and ultimately giving them the tools to become your greatest ambassadors.
CivicBrand works with cities, CVBs, chambers, and districts to audit and develop destination marketing strategic plans. We then work with those communities to create the tools and campaigns to implement those strategies as well as measure and constantly refine those strategies so they are the most effective and efficient.
Managing social media for a city, destination, district or main street can be a little different. You need to bring that sense of place and community online. You need to support your local businesses, foster civic pride with locals and keep everyone updated with what is going on.
In this FREE Social Strategy Guide for Cities & Districts we’ll cover a range of topics including General Posting Guidelines, Content Ideas, Setting & Measuring Goals, Finding Influencers and Involving Local Businesses.