Designing Blenheim Boulevard
As Fairfax City transformed Old Lee Highway into the new Blenheim Boulevard, the community saw an opportunity to create more than a complete street. They wanted to create a destination that connected Fairfax Circle with Old Town while encouraging people to walk, explore, and experience everything in between.
CivicBrand led a community-driven visioning process that combined public engagement, branding, placemaking, and wayfinding into a single strategy for the corridor. Together with residents, businesses, and City leaders, we identified key destinations and developed a network of permanent placemaking activations, branded experiences, and exploratory wayfinding that transform Blenheim Boulevard from a transportation corridor into a connected civic destination. Today, the vision has been unanimously adopted by City Council and is being implemented as part of the boulevard’s multimodal reconstruction.
