Developing a comprehensive place brand system for Pine County, Minnesota


A unified voice to represent the Pine County of today and of the future

Pine County engaged CivicBrand to develop a community brand and brand implementation guide that would define a cohesive vision to guide the county for years to come. The brand enables not only the County Government but also local organizations and individuals to tell the Pine County story in a sincere, cohesive, impactful, uniquely Pine County way.

The creation of the community brand came out of the need for a unified voice to represent the Pine County of today and of the future. The goal of the project was to uncover what makes Pine County unique and then develop ways to tell that story both internally to local stakeholders and externally to potential visitors, business owners and investors. By deploying unified messaging and a consistent visual identity, the brand will help County staff, residents, business owners and visitors realize the value of the community and invest in its future.

Bring a place branding workshop to your town
learn more

share this page