A stronger destination depends on stronger local businesses. CivicBrand developed a business accelerator program that provided Lakefront businesses with professional marketing support, tools, and resources to strengthen their own presence while contributing to the district as a whole.
Lakefront needed a voice of its own, separate from the City’s broader communications. We established and grew the district’s social presence with a strategy focused on showcasing the people, businesses, experiences, and energy that make Lakefront worth exploring. Original photography and video, user-generated content, business features, contests, scavenger hunts, and coordinated digital campaigns gave people new reasons to engage with the district throughout the year. The result was a more active audience and a stronger perception of Lakefront as a destination that offered much more than a day at the beach.
We invited local influencers to experience Lakefront firsthand, from paddle boarding and the beach to food and drinks at local businesses. Their content helped introduce the district to new audiences across DFW and show the range of experiences available beyond a typical day at the lake.
We brought regional media to Lakefront to experience and share the destination firsthand, including a Good Morning Texas feature highlighting the district, local businesses, and lakefront activities to audiences across Dallas-Fort Worth.
