Case Study
KERRVILLE, TX COMPREHENSIVE PLAN
Improving awareness, participation, civic pride and buy-in for the Kerrville, TX Comprehensive Plan.
BRANDING
We worked with the City of Kerrville and planning consultant Kimley-Horn to improve awareness, participation, civic pride and buy-in for the Comprehensive Plan project. Based on the idea of moving forward, and inspired by the river, we developed project naming and branding for Kerrville2050.
We designed and produced several branded giveaways, including tote bags, t-shirts and printed project banners for all events. There was even a Kerrville2050 float in their holiday parade!
PROJECT WEBSITE
We developed a custom project website at Kerrville2050.com to serve as the hub of all project communication. During the planning process, the website featured a calendar of upcoming public meetings and events. It also provided regular updates on the status of the project, housed interactive surveys, and linked to documents, presentations and maps.
The website encouraged visitors to enter their email so that they could be notified of new posts, surveys, events and other information related to the project.
PROJECT COMMUNICATIONS
Communication is a two way street. It’s about actively listening and engaging the public as well as providing feedback, information and educational content. On Kerrville2050, we listened through online surveys and at multiple public events. To communicate back to the public, we designed infographics of survey results and regularly sent out an email as well as print newsletter inserted into the local newspaper.
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