KERRVILLE, TX COMPREHENSIVE PLAN

PROJECT BRANDING

We worked with the City of Kerrville and planning consultant Kimley-Horn to develop a project brand for the Comprehensive Plan. The goal of the branding is improve awareness, participation, civic pride and buy-in for the Comprehensive Plan project. Based on the idea of moving forward, and inspired by the river, we developed branding for Kerrville2050.

We designed and produced several branded giveaways, including tote bags, t-shirts and printed project banners for all events. There was even a Kerrville2050 float in their holiday parade!

WEBSITE & DIGITAL ENGAGEMENT

CivicBrand developed a custom project website to serve as the 24/7 hub of all project communication. During the planning process, the website featured a calendar of upcoming public meetings and events. It also provided regular updates on the status of the project, housed interactive surveys, and linked to documents, presentations and maps.

The website encouraged visitors to enter their email so that they could be notified of new posts, surveys, events and other information related to the project.

PRINT COMMUNICATION

Digital engagement is great and provides a quick and efficient way to reach residents you may not reach with traditional engagement methods. However, you can’t go all digital or you will just end up alienating a different audience. We produced a monthly print newsletter that arrived with the local newspaper and updated residents on the status of the project and engagement opportunities.