About

Work

Services

Insights

The Book

News

Contact

Embrace Dallas

Before Dallas could document and protect its cultural and physical history, it needed people to understand why that history mattered. A partnership between Preservation Dallas and the City of Dallas set out to create a comprehensive cultural and historical survey documenting the structures, events, people, and stories that have shaped the city.

CivicBrand transformed that effort into Embrace Dallas, creating the name, brand, messaging strategy, and campaign designed to build awareness, support, and funding for the survey. Audience personas helped shape messaging for residents, developers, civic organizations, businesses, and public officials, connecting the value of understanding Dallas’ past to the decisions shaping its future.
The brand came to life through a dedicated website and video storytelling featuring historians, developers, architects, and cultural leaders, giving the initiative a platform to tell its story and rally people around preserving and understanding Dallas’ heritage.

Persona-based Strategy

The survey needed support from very different audiences, including residents, public officials, businesses, civic organizations, and developers. We developed audience personas to understand what the project meant to each group and shape messaging around the reasons they would care, participate, and support the effort.

Naming & Branding

The name needed to do more than identify the survey. It needed to feel like an invitation and a call to action. Embrace Dallas created an emotional connection to the city and a platform broad enough to bring people together around understanding, celebrating, and protecting its history.

Project Video

We interviewed historians, developers, architects, and cultural leaders to tell the story of why Dallas’ history matters and how understanding the past can help inform the city’s future. The resulting video became a central storytelling tool for building awareness and support for the initiative.

Embrace Dallas - A Cultural and Historical Survey

Website Design & Development

CivicBrand designed and developed the Embrace Dallas website as the campaign’s central hub, explaining the need for the cultural and historical survey, sharing the story behind the initiative, and giving people clear ways to learn more and support the effort.

Bring a Branding Workshop to Your Community
learn more

|
Background
|
Strategy
|
Branding
|
Video
|
Website

share this page