Richfield’s District Brand & Placemaking Playbook
Richfield’s downtown was “walkable, but not walked.” The district was divided between an older commercial area known for its local restaurants and culture and a newer mixed-use district, yet the two sides felt disconnected. Visitors often came for a single errand, unaware of the lakes, trails, businesses, and experiences just steps away. CivicBrand developed a district brand that united the district under one shared identity and placemaking playbook designed to encouraging exploration beyond a single destination.
Through stakeholder engagement, a place audit, and identity workshops, we developed a placemaking playbook featuring site-specific concepts and a menu of phased improvements throughout the district. Rather than prescribing a single project, the playbook equips the City with a long-term vision and practical toolkit for implementing placemaking opportunities as funding, partnerships, and redevelopment occur.
