Burleson, Texas

Branding Burleson

CivicBrand partnered with the City of Burleson to develop a comprehensive place brand rooted in community input and brought to life through the built environment. The work included a citywide brand strategy, experiential design for the newly redeveloped Old Town Plaza, and a family of gateway monuments welcoming residents and visitors into the community.

Project Documentary

A behind-the-scenes look at the entire branding process.

Public Engagement

Thousands of residents helped shape the brand through surveys, focus groups, youth engagement, stakeholder interviews, and public meetings, ensuring the final identity reflected Burleson’s character, aspirations, and shared sense of pride. The resulting brand system included coordinated civic identity elements, including the BTX Made emblem that residents and local businesses can proudly adopt as their own.

A Complete Brand Platform

Old Town Plaza became the first physical expression of the new brand. CivicBrand designed environmental graphics, signage, branded plaza elements, and the city’s gateway monuments, demonstrating how a place brand can extend beyond marketing to shape the everyday experience of a community.