LOVE YOUR CITY

Branding, Engagement and Marketing that builds Civic Pride and attracts Talent, Tourism & Investment


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cities have the capability
of providing something for
everybody, only because, and only when, they are
created by everybody.

jane jacobs

LATEST ARTICLE

Quantitative and Qualitative Research in the Branding Process

Destination branding is often ineffective without a robust research phase during the branding process. Public sentiment research, competitive research and other types of research are the foundations of the brand strategy and help narrow in on the story that the brand is to tell. Especially as budgets have tightened in response to Covid-19 and other…


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